Taylor wearing a grey blazer holding a blue notebook, a beige purse with a strawberry-shaped keychain attached, and a magazine with the text 'The Idea Haven’ on the cover.

Conversational copywriting for brands who want to:

Cartoon Illustration of woman, designed to be Taylor the copywriter, with brown hair in a bun, wearing glasses, a brown sleeveless top and pink striped shorts and platform sandals, laying down with left arm propped up.
Taylor smiling and wearing a light green knit sweater, white shirt, and blue jeans holding her left arm above her head and the other bent behind her head.

show up with confidence attract more dream clients do what they love for a living be the talk of their industry embody their ‘it’ factor make genuine connections online

I write copy that feels like your favourite 90s rom-com

Think: entirely delightful, exceptionally conversational, and easy as heck to fall for.

You know what distinguishes a memorable brand from a forgettable one?

The way you make your community feel.

Effective copy doesn’t have to (read: shouldn’t) be complicated, coercive, boastful, or boring to get someone’s attention. Good, *frothy* copy is empathetic, enjoyable to read, and full of life.

It draws your person in and invites them to cozy up and stay awhile.

And it starts with seeing your ideal client as your brand’s Main Character.

Taylor lying on her stomach wearing a pink cardigan, pink shorts, and pink socks with her feet in the air.

FROM A ROM-COM ENTHUSIAST HERSELF

I am nothing if not a millennial girl who can’t help sharing a good (or bad) pun and lives life on the edge comfort of 90s-2000s rom-coms. Imagine I boot up my orange computer and I see an email from you. What does it say?

Cartoon Illustration of a pink mobile phone with a light green screen, peach keypad, and orange detailing.

You’re a baby brand (or looking to rebrand) and you have a vision for what you

want to say, but you don’t know how to say it.

Or you know you have something to offer, but you’re not sure how to articulate the value of your offer. You’re tired of feeling like you have to reinvent the wheel every time you talk about what you do or write a social caption.

You want to build a recognizable brand universe that their ideal clients can’t wait to be part of.

DEFINITELY ME
Cartoon illustration of a vintage laptop with an orange shell, blue screen, heart-shaped detail below the display, and an peach keyboard outlined in black.

You have a brand with personality, but your website could use some TLC.

Or … you could use a website entirely.

You want to feel confident that your brand feels & sounds exactly like you envision, attracts your dream clients, and brings in warm leads.

You want your little corner of the internet to feel like home: warm, inviting, and filled to the brim with personality.

SOUNDS LIKE ME
Cartoon Illustration of a envelope with a red heart in the middle and outlined in black.

You feel passionate about your offer, but whatever you do, you can’t seem to get it into the hands of those who would most benefit.

You spend hours agonizing over copy that doesn’t sound like you, let alone gets your message across.

You want to position yourself as a thought leader in your industry but don’t feel like your sales copy currently reflects the value of what you do.

ME TO A TEE

  • What I'd get off the couch for...

    A non-exhaustive list of copy projects that I'd turn off reruns of early 2000 teen dramas for:

    • Offer Naming & Descriptions

    • Freebie Writing

    • Landing Pages

    • Course Writing

    • Newsletter Writing

    • Brand Voice Development

    • Brand Audits

    • Nurture Sequence

    LET’S TALK

INTERESTED IN MORE THAN ONE SERVICE?

Because nobody ever got anywhere fun taking things too seriously, shop my services closet for that personalized touch

ADD TO ‘CART’ (A.K.A CONNECT WITH ME)
A young woman with shoulder-length brown hair sitting on a stool against a plain white wall. She is wearing a white t-shirt, blue jeans, and a yellow-green cardigan draped over her shoulders. She has red nail polish and multiple rings. Her right hand is resting on her face, with her index and middle fingers touching her cheek while she looks slightly upward.

LET’S TALK PROCESS (& METAPHORS)

Embodying the character of your brand can feel a lot like putting together a wardrobe that feels like you.

Good news: I love clothes.

Writing copy is personal. Not only because your brand is personal, but because connecting meaningfully with people *starts with being personal*. And if I’m going to write *for* you, I need to see and understand the world like you. I’ll spend time diving into your brand, blending research with channeled writing to get my creative juices flowing, and putting myself into the shoes of your brand.

I approach each project as thoughtfully as if it were my own. An enormous amount of effort goes into creating copy that makes you feel confident to show up. That also means, because there’s only me, myself, and I to go around, you may encounter a waitlist working with me.

With this in mind, please be mindful to inquire about projects that are launching *beyond* 2 months so we can make sure your copy is ready to go for launch day.

  • Throughout the process, I felt completely supported, like she just got my vision on a soul level. I was never worried that my ideas would get lost in translation. Now (very much thanks to her) I feel so clear and confident in my brand's messaging, tone, and voice etc. Showing up feels easy and incredibly fun! Every single word Taylor wrote feels perfectly aligned with who I am and who I want my brand to be. Not only has she given me the tools to communicate my brand authentically, but she's also helped me tap into a new level of confidence in myself and my business.

    BROOKE BASSO of EMBODY CREATIVE CO.

  • Taylor's approach to copywriting and marketing is like a breath of fresh air amongst the chaos and noise the marketing world often feels like. I am now so excited to talk about my offer knowing exactly how I want to convey my messaging to people. Taylor is the real deal and if you are thinking of working with her in any capacity, RUN don't walk!!

    CAITLIN MOLONY of CONSCIOUSLY CAIT

  • I had the most amazing experience working with Taylor! We went from strangers to friends in just a few hours - not kidding, we message every day now. She made getting to know me, and my brand effortless. I was blown away at her ability to see what I was trying to say between everything I was actually saying, and distill it down to the essence of what I didn't even realize I wanted. Everything she wrote for me feels like me - but better!

    CARLI CALL at GATHER FILMS

  • I couldn't believe how much she was able to make the copy truly sound like ME. I could hear my voice, and the voice of my brand, speaking through her and it was not only beautiful to witness, but made me appreciate her expertise so much!

    KATE VAN HORN, author of The Inner Tarot

Knowing what to say when (and how) is like the script your brand needs to help you take the guesswork out of building genuine relationships online.

(And gives you more time offline to cozy up on the couch with a good rom-com)

A wooden stool with a large dark blue and white printed brand newspaper draped over the side, with a white paper coffee cup on top and a gold and sky blue watch wrapped around the cup.

where you can find me on the internet

Instagram

For Snack-Sized Education. Style. 4 pm Hobby Hour. Many photos of Murphy.

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