It’s not that you don’t have a brand worth obsessing over. You just don’t know how to embody it (yet).
Meet The Brand Mag, the custom brand messaging & strategy resource so good you won’t wanna put it down.
Ok, be honest:
When was the last time you thought about your brand messaging strategy?
How about the last time you spent hours painfully writing sales copy only to come up with one measly sentence you don’t even really like so you start to spiral and wonder whether you should just quit now and get a ‘real job’?
Today? You’re in the right place.
The kicker is: prioritizing your brand messaging strategy will help you solve a good chunk of your copywriting issues. The hours lost agonizing over one sentence. The self-doubt around whether people are even going to respond to your latest newsletter. The Instant Regret from posting on social media on the fly just to remind people who you are. 🥲
Just to be clear…
it’s not that you’re a bad writer (you’re definitely not). And it’s not that you don’t have something genuine to say (you totally do). It’s entirely due to the fact that you’re stuck trying to write copy without knowing how to talk as the voice of your brand. How to be your brand. Writing copy without having a brand messaging strategy is like trying to ride a bike with paper plates as wheels: you won’t get very far.
So lemme ask you:
If you could turn your vision into an experience your people would wait in line for while also making the process of showing up feel enjoyable for you, would you give this whole branding messaging thingy a try?
Because if I may be so bold…
Feeling like you have to re-invent the wheel every time you post on IG or hit send on a newsletter or create an offer sucks.
This can be a real bummer when all you ever really wanted when you dreamed about being a creative for a living was to have more space to, well, create.
Imagine how it might feel to lean into self-trust and informed knowledge about who your brand is and why your brand exists so you can consistently show up without second-guessing every action.
Imagine the sheer confidence of having your brand, essentially, on speed dial so you don't walk into a discovery call feeling like you’re being interviewed.
Imagine having momentum around showing up online because you know everything you’re doing is designed to help you build recognition, nurture connection, and inspire action
Imagine (finally!) feeling excited to show up on IG! Substack! Your newsletter! because you have so much to say.
But if I know anything about you,
it’s that you currently:
Rebrand every quarter to the point that you’ve lost all sense of who your brand really is
Get treated like a freelancer instead of a founder, causing a Serious Mismatch between how you’re perceived and how you want to show up
Sense something feels ‘off’ with your messaging but you can’t identify what it is
Struggle to effectively articulate what makes you (or your offers) unique
Have a graveyard of DIY templates collecting dust on your computer because, as much as you tell yourself you’ll get to them later, “later” never actually comes
Post by the seat of your pants (and spend hours agonizing) every time you write for your brand, which gives you instant regret—so much so that you delete the apps and vow to never post again (Dramatic? Maybe. At least half seriously? Definitely.)
You’re icked out by the idea of branding because you correlate brand-building with girlbossing and you don’t want to be something that you’re not.
Ghost showing up entirely—on socials, in your newsletter—because you don’t feel like you have anything to say
And your Strategy? You don’t know her.
But that train of thinking suffering stops here. Because you do actually have something to say, and waving goodbye to days spent staring at a blank page (read: your personal version of dread) isn’t as far away as you think.
Here’s Why
You may not know how to translate all the bits and bobs of your brand together, but your brand vision? Impeccable.
You’ve earnestly tried DIY templates and they ain’t it. This is good—you now know what doesn’t work so you can focus on what does.
You’re dedicated to your craft and you know you have something special to offer people. Pat yourself on the back once in a while, k?
You’re already doing everyday actions that are Your Brand-coded. Now you just have to lern how to leverage them.
The TL;DR?
You just need a system designed to help you make all these brand cues seriously obvious.
MEET: THAT SYSTEM
〰️
MEET: THAT SYSTEM 〰️
The Brand Mag
A 20+ page Custom Messaging Mag designed to be the shot of espresso (and sigh of relief) your brand is craving to embody personality and purpose at every touch point. Think: less self-doubt about those pesky social graphics, more self-trust that you know what to say when—and how.
This isn’t a document you’ll want to just flip through then stash in a corner
This is a custom written brand magazine you’ll want to devour
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Your Custom Brand Mag will feature messaging and content ideas that take your energy and desired ways of showing up into account.
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Your Custom Brand Mag doesn’t just tell you what to say in plain text. It shows you how to embody your brand messaging using click-worthy—never click-baity—copy examples you can swipe into your next post. In doing so, your Mag also becomes a lesson in how to make your brand guidelines feel inherently like the kind of thing someone would be obsessed with.
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Every idea, every copy suggestion comes back to your primary business goals. Your Brand Mag truly is customized to your brand’s goals, your social ecosystem, based on where you want to show up online and where your people already are, and the elements feels most like you so embodying you brand doesn’t feel like another thing to check off your to-do list.
Somewhere we got it sideways:
Everyone tells you to be the leading character of your brand. But you won’t get very far without
your supporting cast. I get it, brand messaging isn’t always super sexy. It doesn’t give off Main Character Energy. Why would you want to be the friend off to the side when you could be in the spotlight?
BUT supporting characters add depth, relatability, and can even advance the main character’s story. In other words, they add context to the main character’s plot line—whether as a foil, as a cheerleader, or something in-between. And sometimes, they become so memorable you can’t forget them even if you tried.
Your brand messaging? She’s the sidekick everyone loves so much she could host her own show.
When you know how to walk n’ talk like your brand, it won’t be long before you receive DMs like “this is 🔥” and “wait I’m obsessed” and “damn i feel seen” because you finally feel excited to show up, so how can your people not feel that energy too??
Not to mention, you’ll:
Feel giddy to post that social media caption, hit send on that email, and roll-out that new offer (did you ever think you’d see the day?)
Say goodbye (and good riddens) to the comparison doomscroll because you’ll be too busy staying playing in your lane
Have a hearty, Brand Messaging SOP document you can pass off to your VA, social media manager, or copywriter (👋) to write your copy without the headache (or hours spent trying to train someone to write like you)
Experience newfound momentum towards showing face where you’re needed most because you have a resource that simultaneously acts as your advocate (to remind you who you are and why your work matters) and your cheerleader (to keep you motivated when imposter syndrome creeps up)
Pick which order you want to add to cart:
ORDER 01:
The Brand Mag 💖
A custom brand messaging and strategy resource so good you won’t want to put down.
What’s included:
Brand Onboarding Questionnaire
In-depth brand research
60-minute strategy session
Completed Brand Messaging MAGAZINE (20+ page finalized PDF)
2 weeks of Implementation Support from delivery date + up to two (2) copy reviews of any work (Web page copy, sales page copy, emails, etc.) you’ve been tinkering with to ensure it aligns with your new brand messaging guidelines
Loom video WALKTHROUGH
Communication and collaboration with your web designer (if applicable)
An equally invested through partner and writer
2 weeks
timeline:
$2100 CAD
investment:
ORDER 02:
The Icon Edit (Brand & Sales) 🤩
A curated edit to help you embody your brand and show off you signature offer.
What’s included:
Everything in brand messaging, plus:
1 custom full-length sales page
In-depth brand questionnaire + research
60-minute strategy session
2 rounds of complimentary revisions (optional: 1 live walkthrough call)
Loom video talking you through creative direction and copy sections
Communication and collaboration with your web designer (if applicable)
An equally invested through partner and writer
4-6 weeks
timeline:
investment:
$4300 $3870 CAD
Because we’re only human and the majority of us forget things when they’re not in front of us, we need to be reminded once in awhile how cool we really are (and what your job is everyday). Think of the Brand Mag as your reminder.
Take a peek at what’s inside your Brand Mag:
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Design without direction is just pretty. That’s why everything within your Brand Mag—from your brand archetypes to your content ecosystem—comes back to your brand goals.
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An overview of the other contributors in your industry to set up where you fit in (and stand out).
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A personality-packed messaging statement to position your brand uniquely within the market so you can land where your impact matters most.
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The inside scoop around what you’re reaching for and where you wish to be in your business.
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The pillars of your business that hold up the foundation and guide your brand’s actions—from client communications to offer design to content creation.
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A spotlight feature all about your story that you can swipe for your website’s About Page, use to inspire an intro post on social media, or wherever else you want to talk about yourself.
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We’ll expand upon the perspective(s) you stand upon, and that build the groundwork for everything you do in your business.
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A description of the conversations you want to lead with your community, based on your brand’s values, goals, and POV.
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We’re figure out where Mercury is in within your astrological birth chart to reveal a lot about your most natural style of communication.
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A this-not-that cheat sheet to keep your voice consistent across your social channels so your brand instantly starts to live inside your ideal client’s head.
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A list of words and phrases to inspire copy that feels very on-brand and to take the guess work out of talking about what you do.
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An advice column-inspired two-pager to talk about your ideal client’s most pressing struggles and how your solution is the one to uniquely support them.
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A spotlight feature on your service, written in a way to hype you up and give you copy to swipe for your next post.
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A breakdown of your Top 3 archetypes to help you close the gap between where you are and where you want to be in your biz.
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Probably one of my favourite sections to ideate. Taking your content preferences and goals into account, I’ll map out your communication system, plus different content ideas to meet your people where they are.
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A list of signature series examples to play with that builds upon your content anchors and supports your biz goals.
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A breakdown of your wardrobe must-haves to make getting dressed feel like the first step to embodying the character of your brand.
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A page reimagining your IG profile bio with your new branding guidelines.
You before brand messaging strategy
Frustrated because you’re trying to keep up with everyone else, who seems to be showing up better and with more ease
Overwhelmed at the thought at feeling like you have to re-invent the wheel every time you write copy
Comparison cycle
Social media is upping the ‘Ick’ factor
Looking in your closet at a wardrobe full of clothes saying to yourself that you have “absolutely nothing to wear”
You after brand messaging strategy
Easeful because you actually have a system designed to help you figure out what to say when—and how
Organized / On top of your shit
So in your lane you don’t dwell on what other people are doing
You’re leveraging your ‘It’ factor across every touchpoint
Looking in your closet full of clothes, envisioning all the different outfits you can create from the pieces you own, and knowing when to break the ‘rules’ when you want to (a major under-appreciated superpower).
But beyond the sheer relief of being able to quickly pull together a very you outfit post with ease, you’ll also be able to build:
Recognition
So people will start to know it’s your content before they even see the profile handle.
Memorability
So what you say starts to live in your ideal client’s head and they keep wanting to come back to your content
Trust
So the right people start to feel moved to act
Momentum
So you can finally start showing up with excitement, and your people start showing up for you
(FYI: This can lead to things like growing your audience into an invested community, more aligned leads reaching out to work with you, having more fun marketing your business, and making more $$$ so you can create for a living)
AS MY GALS, BROOKE AND SYDNEY, SAID:
It’s not just about the words on the page (although those are pretty fire). Your Brand Mag helps shift how you see your brand, how you see yourself.
It helps you build confidence around your message, and mirrors back to you who you are in a way that doesn’t box you in, but celebrates the multitudes you contain. Because while your brand isn’t outside of your identity, sometimes you need an outsider to show you just how cool you are.
Hi! I'm Taylor. You might also know me on and beyond the web as:
Murphy's Mom. Shakespeare Nerd. Sales Page Enthusiast. Aspiring Crocheter. Tiny Purse Maximalist.
If there’s one thing I’ve learned over the last few years, it’s this:
Your brand is a natural extension of who you are. And when you get to show up with enthusiasm because you feel like yourself while also logging on with purpose, the right people start paying attention.
When I put together all the pieces of who my brand is and what I wanted to say into my own Brand Mag, marketing my business started to feel fun again. My Mag became my morning reading material and my source of inspiration.
And if you’re ready to replace your morning scroll with something that not only feels fun to read but actually empowers you to show up (read: the antithesis to the comparison doomscroll), this editor-in-chief has her hands on the keyboard.
Let’’s chat
Being able to know and trust in what you say—and how you say it—in your business makes running your biz feel more effortless, genuine, and a heck of a lot more fun.
Brand Mag is for you if:
🗞️ You’re tired of feeling like you have to re-invent the wheel every time you want to post literally anything
🗞️ No matter what, your messaging sounds and feels ‘off’ and you can’t place why
🗞️ You’re struggling to articulate the value of what you do and why people should care
🗞️ You know marketing your biz directly relates to being able to talk about your biz and you’re ready to invest in a copywriter to support you
Brand Mag is not for you if:
📌 You don’t yet know what you want to offer or you’re currently in the prototyping phase of offer design
📌 You’re not interested in taking a more fun approach to marketing and showing up in your business
When your Brand Mag hits stands,
you’ll no longer have to sweat…
What to say (because you finally have a set of guidelines that can help inspire every post and catapult every idea)
Second-guessing the value of what you do and whether anyone is even paying attention
How to talk about yourself—in a zoom room, on a discovery call, IRL
How to talk to your people—in social media captions, blog posts, newsletters.
Writing copy for hours and spend even longer trying to figure out how to not make it feel or sound “off”
Feeling the panic urge to scrap everything in your business and start fresh after too many hours scrolling IG
Whether or not what you post is laddering back to your goals
How to turn your perspective into click-worthy content that actually builds trust with your people
… and the only thing you’ll be more excited to binge than your favourite comfort show is your Brand Mag every morning:
I HAVE SOME QUESTIONS…
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I HAVE SOME QUESTIONS…
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I HAVE SOME QUESTIONS… 🍒 I HAVE SOME QUESTIONS… 🍓
FAQ
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Absolutely! After you send your initial inquiry, we can talk about payment plans.
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After you apply for your Brand Mag here, I’ll respond in ~48 hours.
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Nope, but I will offer a bunch of direction for you to help make content creation easeful. PLUS, you get two weeks of implementation support (more on this below) when you order your Brand Mag, so you’ll be able to get my eyes on your content before you hit publish. :)
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While I would love nothing more than to send you a physical copy of your Brand Mag, to spare the environment your Brand Mag will be delivered to you in a PDF.
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Great question! While this does offer guidance around your brand’s messaging, I like to think of the Brand Mag as an entire brand messaging system that gets you fired up about your brand. Brand Messaging isn’t made in isolation so the entirely of your Brand Mag will keep in mind your goals, your vibe, your content preferences, and whatever will help you feel confident showing up online. It’s not solely meant to guide you, it’s meant to inspire you. It’s designed to shift how you think about your brand and what you have to offer.
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In order to get the most out of your Brand Mag, you will need to know what you offer and who you create your offerings for. It will also be really helpful for you to know how you want your people to feel whenever they engage with your brand.
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I didn’t want to send off your Brand Mag without giving you an opportunity to ask me questions, test out the ideas, and make it feel lived-in. The whole point of this Mag is to make showing up feel fun—and you can’t do that if you don’t find the resource practical. So you’ll get two weeks implementation support from the date of delivery to put your Mag into practice, PLUS two (2) copy reviews from yours truly. I also believe that harnessing the momentum of getting your new resource will make it highly more likely for you to stick with the enthusiasm as opposed to falling into a slump. But then again, even if you do, that’s what the Brand Mag is for.
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The Icon Edit is for the creative service provider who wants to hone their brand messaging and put the spotlight on their signature offer. While the Brand Mag gives you two copy reviews (one of which couple be a sales page), The Icon Edit is a popular option for those who want me to write their sale page for them so they can use those copy reviews to get my eyes on other copy work they’re writing (welcome emails, opt-in copy, social media captions, etc.).
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Due to the digital nature of this product, there are no refunds. If you have any questions, please reach out to me at taylor@theideahaven.ca before applying.
What you wear, what you write, what you value—it’s all the same message. The Brand Mag helps you put it into context (and content) your people will pour over.
where you can find me on the internet
For Snack-Sized Education. Style. Pasta Lover’s Club. Many photos of Murphy.
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