Conversational

copywriting to help you feel supported, seen, and sought-after for your ideas

Oh, and seriously excited to show up (because if you’re not enjoying yourself, what’s the point?)

A white envelope with a red heart in the center, set against a black background.

the world needs your art

but writing about it shouldn’t feel like a chore

Learning how to share your work with others

— be it in newsletter, a coffee shop, or a sales page —is your greatest asset as a creative business owner.

AND in *my* world, it should be fun to do.

(But in the bigger world that favours productivity over rest and perfectionism over practice, I can see why writing for your business may not exactly be your definition of fun)

A white to-go coffee cup with handwritten text that says, "It's about time you take your ideas seriously" on a light wooden table and a gold watch with a sky blue face wrapped around the cup.
Taylor tying her New Balance sneakers wearing black leggings, pink socks, a white shirt, and a grey blazer.
LET’S CHANGE THAT
A playful illustration of a strawberry keychain.

because if I had to guess:

You’re a creative service provider wanting to trade your freelancing gig lifestyle in for a memorable brand presence that embodies the vision and voice you have in your head You’re an artist that wants to sell your art for a living but doesn’t know how to communicate the value of your work to others

You’re tired of feeling like just another voice in the crowd when what you really want is to be the brand your ideal client can’t stop talking about

You’re tired of feeling like just another voice in the crowd when what you really want is to be the brand your ideal client can’t stop talking about

In every scenario, you’re left feeling depleted, discouraged, and desperate to get away from the unpredictable IG algos deciding the fate of your business’ growth (and, dare I say, your enjoyment).

and in every scenario, there is one, handy-dandy, heavy-hitter superstar just waiting for you to call it up to bat, Coach: Your Copy

Here’s how I can support:

  • Brand Messaging

    The only guide you’ll need to embody a brand that feels exciting to you and helps you build brand recognition with your dream community. Think of this brand messaging guide as the closest thing to having your brand on speed dial so you’re never left wondering what to say.

  • Web Copywriting

    Make your website work for you and invite more people to your space on the internet. Inquire only if you want a personality-packed, obsession-worthy web presence. 😉

  • Sales Copywriting

    Custom sales copy to position you as a thought leader in your industry and make ‘add to cart’ an easy choice for your ideal community.

EXPLORE THE SERVICES

🍒

EXPLORE THE SERVICES

🍓

EXPLORE THE SERVICES 🍒 EXPLORE THE SERVICES 🍓

Taylor, the copywriter of The Idea Haven, crouching in front of a white wall, wearing a yellow-green sweater, blue jeans, and white sneakers, smiling at the camera.
A round cake decorated with pink and red frosting piped in a vintage style. The top of the cake has a message written in white cursive icing that says in lowercase letters, "hotter. wiser. better copy."
Taylor standing on a stack of books, wearing pink socks. One foot is on the top book, the other on the ground.

WELCOME TO MY COZY NECK OF the woods INTERNET

around here we believe that writing for your business should feel like yapping about something you love

Hi, I’m Taylor! I can’t say I have any cute nicknames—actually I have one but that’s a story for another time. You might also know me on and beyond the web as:

Murphy’s Mom. Shakespeare Nerd. Sales Page Enthusiast. Pasta Lover. Very Chatty Person.

Despite feeling fulfilled in my work, I spent the second half of last year burnt out and energetically depleted from feeling like I had to constantly had to hustle to get my next client. There’s nothing like the sting of feeling like you have to ‘sell’ yourself online to take away the absolute delight of making art. After many fumbles and phone calls feeling like I had to convince potential clients to choose me, here’s what I’ve learned:

Being able to find the words to talk passionately and earnestly about your (art)work can help you to:

1). advocate for the value of your time, energy, and work

2). call in the right people to your offers

3). get paid fairly as a working creative

As consumers get more and more choosey about where they put their $$, artists like you and me are trying to figure out how to not feel like *our* only choice is to compete for business. (it’s not)

And if you’re like “but how??”, I got ya.

Cartoon illustration of Taylor's dog, a yellow labrador retriever, sitting.

Browse through The Catalogue for tips and practices you can act on asap

Brand messaging & copywriting education from the desk of The Idea Haven.

GET A CLOSER LOOK
The Catalogue
How to Structure Your Sales Page For Better Conversions
How to Structure Your Sales Page For Better Conversions

If you’re struggling to write a sales page that build trust and lands the sale, start here. I break down the 4 sections of a juicy sales page.

Read More →
4 Underrated Ways to Add Personality to Your Copy in Under 25 mins
4 Underrated Ways to Add Personality to Your Copy in Under 25 mins

People usually think you have to do a complete overhaul to add personality to your copy. But the underrated ways to add personality actually matter just as much. And even better? They only take ~25 mins to do.

Read More →
How to Write Copy That Feels Like a Conversation
How to Write Copy That Feels Like a Conversation

Sales copywriting is out. Conversational copy writing is in. I walk you through five of my favourite ways to make your copy sound less like a sales pitch and more like a convo over coffee.

Read More →

Icon status,

Meet the custom brand messaging resource so good you won’t wanna put it down.

BECOME THAT BRAND

unlocked.

Cartoon illustration of Taylor standing with her hands on her hips. She has brown hair tied in a bun, wearing a white sleeveless vest, red skirt, flip-flops, and carrying a blue tote bag.

  • Taylor’s approach to copywriting and marketing is like a breath of fresh air amongst the chaos and noise the marketing world often feels like. I am now so excited to talk about my offer knowing exactly how I want to convey my messaging to people. Taylor is the real deal and if you are thinking of working with her in any capacity, RUN don’t walk!!

    CAITLIN MOLONY of CONSCIOUSLY CAIT

  • I had the most amazing experience working with Taylor! We went from strangers to friends in just a few hours - not kidding, we message every day now. She made getting to know me, and my brand effortless. I was blown away at her ability to see what I was trying to say between everything I was actually saying, and distill it down to the essence of what I didn’t even realize I wanted. Everything she wrote for me feels like me - but better!

    CARLI CALL at GATHER FILMS

  • Do not hesitate! Taylor will be incredibly thoughtful through every single step of the process. She is incredibly thorough every step of the way. She presents not only the copyedits or copy she's creating for your brand but also answers WHY these changes and additions were necessary. I found this really supportive and empowering. It made me feel like I was learning how to improve on future copy I create for my marketing and business, like I was being guided to understand best practices moving forward. There's a lot of integrity (and creativity!) to her work and execution!

    KATE VAN HORN, author of The Inner Tarot

  • Working with Taylor has been an absolute dream. Before we connected, I was really struggling to articulate my brand messaging and create something that felt like a true reflection of me. I toyed with the idea of DIY-ing my copy (thank God I didn’t!) but after diving into Taylor’s work and chatting with her, I instantly knew she was the perfect fit. Taylor has this incredible ability to weave magic with her words—she doesn't just write copy, she creates an entire world for your brand to live and breathe in.

    BROOKE BASSO of EMBODY CREATIVE CO.

The thing standing between your offers getting into the hands of those that would benefit most and you abandoning your brilliant ideas doesn’t start with pretty aesthetics. It’s first knowing what to say.

HERE’S HOW

where you can find me on the internet

Instagram

For Snack-Sized Education. Style. 4 pm Hobby Hour. Many photos of Murphy.

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