Your dream clients deserve to know just how cool your ideas really are.

A wooden stool with a large dark blue and white printed brand newspaper draped over the side, with a white paper coffee cup on top and a gold and sky blue watch wrapped around the cup.

Can you spot the difference between being just-another-brand people shop around for vs. being the only brand someone wants to work with?

(hint: it’s your copy)

Person wearing a grey blazer and red sweater, carrying a brand newspaper titled “The Idea Haven” and a beige purse with a strawberry-shaped keychain attached, standing outside near a brick wall.

You know your offer is gold. It’s the exact thing the person you made it for needs. It’s the perfect combination of a sigh of relief because you’ve just given them a solution to their problem and a breath of fresh air because your offer is the only one around that’s made them feel so darn delighted—and seen.

But any time you try to articulate just how special your offer really is, your mind goes blank. Every sentence that tumbles out of your mouth feels like equivalent of broken telephone.

Not to mention…

➡️ you spent hours trying to communicate the value of your offers and come up blank; or worse, come up with pages of nonsense you now have to edit. 💀

➡️ you ghost your social channels or abandon your launch plan because you don’t know how to communicate the value of your offer, which, tbh, breaks your heart a little bit

➡️ you feel like you have to convince people why they should choose you, which feels disempowering (and you could certainly do without having people question your pricing).

and you’re about ready to give up 🙃🥲

But what if you could have bingeable sales copy that made your offer the obvious choice for the right people without having to spend hours agonizing over copy you don’t even love or pushing your launch dates (again)?

What if you could:

🦋

Step into a launch with ease because you know just what to say when and how to nurture genuine connections

🦋 

Skip discovery calls because your prospective clients already know they want to work with YOU. They don’t need anymore convincing that you’re the solution they’ve been searching for.

🦋

Show up online with confidence and without the overwhelm

🦋

Create spaciousness in your life because you know you have a sales strategy helping to position you to get compensated fairly for your work.

UHM YES PLEASE

Juicy, generative sales copy to help you grow your community (and your conversion rate)

WORK WITH ME

PACKAGE 01:

SALES PAGE COPY

A long-form sales page to share your offer with the world in a way that sounds just like you.

What’s included:

1 long-form sales page

In-depth brand questionnaire + research

60-minute strategy session

2 rounds of complimentary revisions (optional: 1 live walkthrough call)

Loom video talking you through creative direction and copy sections

Communication and collaboration with your web designer (if applicable)

An equally invested through partner and writer

4 weeks

timeline:

$3700 CAD

investment:

A barcode with black vertical lines on a white background.

PACKAGE 02:

LAUNCH COPY

Full copy support—from sales page to email sequence—to launch with confidence.

What’s included:

1 long-form sales page

Up to one (1) 8-email sales sequence

In-depth brand questionnaire + research

60-minute strategy session

2 rounds of complimentary revisions (optional: 1 live walkthrough call)

Loom video talking you through creative direction and copy sections

Communication and collaboration with your web designer (if applicable)

An equally invested through partner and writer

6-8 weeks

timeline:

investment:

starting at $6500 CAD (payment plans available)

Black barcode with vertical white lines of varying thicknesses.
Wooden chair with a mock newspaper for The Idea Haven draped over the seat. The newspaper has dark blue denim image with the words "The Idea Haven" features four small images of Taylor on back cover.
Black and white photo of Taylor with shoulder-length dark hair, wearing a white t-shirt and jeans, standing against a plain wall, with hands on her hip and making a playful, puckered lip expression.

HERE’S THE SITCH:

Asking people to care about what you create is, to be frank, vulnerable.

Whether you’re creating a sales page or orchestrating an entire launch campaign, inviting others to see your work (and by extension, you) requires a lot of courage even—and especially—when you don’t know the outcome.

Fortunately for both of us, launching is simply an invitation.

While it’s always vulnerable, it doesn’t have to be painful.

When you’re able to feel confident in the service you offer others *and* you know how to communicate the value of what you do, that vulnerability hangover gets a little less hangovery. You may even be able to skip the greasy breakfast.

Whether someone books with or buys from you is out of your control.

But here’s what is: arming your prospective people with as much info as possible to help *them* make an educated decision—in a way that *also* poises you to feel well-resourced, authentic, and empowered as a creative and founder.

Illustration of white envelope and a red heart in the center, outlined in black..

  • You have a product or service you want to share but you don’t know where to start, don’t have the time, or simply don’t want to do it alone

    You want to show off what makes your offer so special but your DIY sales page isn’t cutting it anymore (and you’re exhausted having to repeat yourself on social media)

    You want to launch (or-relaunch) your offer with confidence

  • You’d much rather DIY your sales copy

    You don’t yet know what you want to offer, or you’re currently in the prototyping phase of designing your offer

  • Taylor’s approach to copywriting and marketing is like a breath of fresh air amongst the chaos and noise the marketing world often feels like. I am now so excited to talk about my offer knowing exactly how I want to convey my messaging to people. Taylor is the real deal and if you are thinking of working with her in any capacity, RUN don’t walk!!

    CAITLIN MOLONY of CONSCIOUSLY CAIT

  • I had the most amazing experience working with Taylor! We went from strangers to friends in just a few hours - not kidding, we message every day now. She made getting to know me, and my brand effortless. I was blown away at her ability to see what I was trying to say between everything I was actually saying, and distill it down to the essence of what I didn’t even realize I wanted. Everything she wrote for me feels like me - but better!

    CARLI CALL at GATHER FILMS

  • Taylor’s approach to copywriting and marketing is like a breath of fresh air amongst the chaos and noise the marketing world often feels like. I am now so excited to talk about my offer knowing exactly how I want to convey my messaging to people. Taylor is the real deal and if you are thinking of working with her in any capacity, RUN don’t walk!!

    CAITLIN MOLONY of CONSCIOUSLY CAIT

Section Styles faq

  • Absolutely! After you send your initial inquiry, we can talk about payment plans.

  • Depending on the service, the time of work could take between 2-8 weeks. As a result, I’d recommend working backwards from when you want to launch your work and then decide when you want your copy completed. Please note: since I only focus on words and not actually designing, you’ll also need to account for time to design your website/sales page/etc. before it goes live.

  • Part of the research and discovery phase of every project involves donning my detective hat and taking cues from our conversations and your content online to understand how to write and sound like you. This is a huge part of my copywriting process. With every project, I take the client’s voice and values into account to write copy that sounds like you.

  • Sadly, I can’t design to save my life. However, I do wireframe and offer creative direction suggestions for your website copy and sales copy so that a designer (or you if you’re DIYing) can design it with ease. I also have a roster of designer friends who I can refer you to!

  • After you reach out, please allow for ~48 hours to receive a response.

I HAVE SOME QUESTIONS…

🍒

I HAVE SOME QUESTIONS…

🍓

I HAVE SOME QUESTIONS… 🍒 I HAVE SOME QUESTIONS… 🍓

I HAVE SOME QUESTIONS…

🍒

I HAVE SOME QUESTIONS…

🍓

I HAVE SOME QUESTIONS… 🍒 I HAVE SOME QUESTIONS… 🍓

Photo of Taylor with one arm raised and the other hand behind her head, standing against a plain white wall. She is wearing a white t-shirt and blue jeans, has tattoos on her arms and is smiling joyfully.

Section Styles chat

Learning how to communicate the value of what you offer is your biggest asset.

Hi! I’m Taylor. I can’t say I have any cute nicknames—actually I have one but that’s a story for another time. You might also know me on and beyond the web as:

Murphy’s Mom. Shakespeare Nerd. Preview Text Enthusiast. Aspiring Potter. Poetic Writer.

Despite feeling fulfilled in my work, I spent the second half of last year burnt out and energetically depleted from having to ‘sell’ myself on discovery calls. The most important lesson I’ve learned is this:

Being able to find the words to talk ~passionately~ about your (art)work helps you to:

1). advocate for the value of your work

2). call in the right people to your offers

3). get paid fairly as a working creative

But if you feel all sorts of overwhelmed at the thought of where to start, I got ya.

LEt’s chat

You’re not just another brand people shop around for. You’re the brand they can’t wait to work with.

GET IN TOUCH

where you can find me on the internet

Instagram

For Snack-Sized Education. Style. Pasta Lover’s Club. Many photos of Murphy.

Newsletter

Join The Weekly Gossip Column for the inside scoop on how to write juicy copy, the latest from my saves folder, & a shopping haul of this week’s obsessions. Oh, and, of course, some personal stories about the messy chaos of being my own boss.