CUSTOM WEB COPY FOR Creative brands
Your website is your biggest advocate. After you, of course (you have to sleep sometime).
Let’s show up with the confidence of your 2006 MySpace page (but with the copy to help you turn connections into clients in 2026), yeah?
CONVERSATIONAL COPY FOR BRANDS WITH BIG PERSONALITY
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CONVERSATIONAL COPY FOR BRANDS WITH BIG PERSONALITY 〰️
Quick question for the creatives in the room who feel like they’re struggling to keep up with the making-to-marketing cycle:
Skip unaligned discovery calls
If there was a reality where you could:
Avoid pricing pushbacks from potential clients
Swap feeling like you have to sacrifice your time and energy for underwhelming leads with feeling confident that you canåreach qualified leads while doing other things (like creating, for one)…
Would you finally feel empowered to let your website do most of the talking?
But before we get there…
If I had to guess…
You're hopping on discovery calls (that you have no desire to be on) only to find out that these leads aren’t, in fact, the people you want to work with
You're relying on a link in bio to stand in for a website but you’re starting to worry it’s making you look less professional than you are
You put all your effort into social media as your main marketing tool to reach new leads but it's burning you out Big Time
You break out in a rash at the very idea of having to write or update your About Page
You’re tired of feeling ghosted by the algorithms and like a ghost to the search engines, making it near impossible for your people to find you (and love you)
Now, imagine opening your inbox to dream client inquiries
that feel as if they were directly plucked from
your vision board
Not to mention feeling…
A deep sigh of relief because you have a system in place helping you find new leads without the pressure of having to be ‘on’ 24/7 (that’s your website’s job)
Like you have the time and energy to dedicate to the work you actually love to do (because, for once, you do)
Supported because your website helps take some of the emotional labour out of ‘selling’ so you can deliver a top notch experience without getting tripped up on client objections
Empowered to exercise energetic boundaries so you can honour your energy and time
More grounded in your business, its systems, and, as a result, your capacity
May i introduce you to:
A website that feels just like your favourite pair of blue jeans: well-loved, confidence-boosting, and essential to feeling like home (without wearing sweatpants)
Make your website work for you to bring more aligned people to your corner of the internet. Inquire only if you want a personality-packed, obsession-worthy web presence. 😉
PACKAGE 01:
CUSTOM WEB COPY
Just like your favourite pair of blue jeans: well-loved, confidence-boosting, and essential to feeling like home (without wearing sweatpants).
What’s included:
Custom web copy (up to 5 pages)
In-depth brand questionnaire + research
60-minute strategy session
2 rounds of complimentary revisions (optional: 1 live walkthrough call)
Loom video talking you through creative direction and copy sections
Communication and collaboration with your web designer (if applicable)
An equally invested through partner and writer
4-6 weeks
timeline:
$6,500 CAD
investment:
PACKAGE 02:
THE PERFECT MATCH
Magnetic web presence + juicy sales copy = a match made in h(e)aven. Think: a going out top + jeans. Oreos + PB (iykyk). Meg Ryan + rom-coms. You get the picture. 🤭
This package includes custom web copy + 1 custom sales page for your big ticket item.
What’s included:
Custom web copy (up to 5 pages)
1 long-form sales page
In-depth brand questionnaire + research
60-minute strategy session
2 rounds of complimentary revisions (optional: 1 live walkthrough call)
Loom video talking you through creative direction and copy sections
Communication and collaboration with your web designer (if applicable)
An equally invested through partner and writer
6-8 weeks
timeline:
investment:
starting at
$10,200 $9180 CAD
HERE’S THE SITCH:
Your website is an opportunity to tell prospective clients that, with every click, they're in the right place
Think of your website as a little adventure for those who land on your website, telling them where to go, when, and why.
Hi, I’m Taylor! Your tour guide for all things Words.
Take it from someone who loves to talk, your website is where you get to show off your personality and brag a little.
As someone who took literal ages to get my website published, I learned the hard way how tiring it is to not have one place for my people to land. Having to create or update one-off links and reroute them to other one-off links grew old real quick (and did nothing for my street search engine cred).
The biggest lesson I learned is this:
Your website should work overtime for you so you don’t have to feel the pressure to show up everywhere all at once.
And if you’re like, “but where do I even start?,” you’re in the right place.
When we work together, you get:
01
The sheer relief that you don’t have to write your About page alone (really, all your pages, but the About page is a different beast)
02
A reason to feel inspired by and excited about your web copy
03
More time back in your schedule to do what you love because you’ve got a website working OT for you
04
A trusted thought partner who meets you where you are
05
Support translating your big ideas into a personality-packed presence your dream clients will obsess over
The good news about being your own boss? You make all the decisions. The bad news? You make all the decisions.
Chances are that means you’re your harshest critic and you get random urges to overhaul your entire business at least once every quarter. Which usually results in doomscrolling moments where you feel like you’re not good enough which eventually ends in wanting to scrap everything and start fresh. Put down the phone and step away from your computer.
Before you start searching for what brings you joy (and telling yourself at 3 am that none of it does), come back after 8 blissful hours of sleep and take another pulse check.
If your intuition tells you your website copy fits like shoes a little too small, this is a good thing. It means you’re growing.
As business owners, evolving is a natural response to learning what works and refining your messaging so it feels current and exciting to your community (and you!).
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You’re ready to invest in your brand’s online presence
You are looking to refresh your website copy
You’re ready to say goodbye to DIY fatigue and collaborate with a copywriter
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You just started your brand and don’t feel like you currently need a website
You want to DIY your website copy
Week-by-Week
Breakdown
WEEKS 1 & 2:
RESEARCH & DISCOVERY
We delve into who you are + who your brand is through detailed questionnaires and supplemental research. *Psst: this is one of my favourite weeks because I get to do explore the landscape around your brand and identify what makes your brand unique.
INCLUDED:
- 1x KICK-OFF CALL TO REVIEW GOALS AND DISCUSS STRATEGY
WEEKS 3 & 4:
FEEDBACK & WRITING
After gathering all the information I need, I get to mapping & writing. I spend a lot of time putting your website together as if it were a puzzle, arranging and re-arranging as I go along to find the best flow and structure for your brand’s unique needs, goals, and desires.
INCLUDED:
- 1x call to go over feedback around writing strategy
- LOOM VIDEO GOING OVER CREATIVE DIRECTION + COPY SUGGESTIONS
WEEKS 5 & 6:
REVISIONS
This last stage is dedicated to revising any sections based on feedback so that your new website makes you swoon.
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You bet! After you send your initial inquiry, we can talk about payment plans.
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Working together will offer you 1:1 time with a copywriter to help you define your brand messaging. Depending on the package, you’ll receive both tangible deliverable and intangible (invaluable?) qualities, such as confidence, self-trust, and a way to advocate for the value of your work. Which, in turn, invites generosity, abundance, calmness. All of this is to say, our time together goes well beyond the deliverables I create, but also, ideally, helps you to feel confident showing up as a fellow artist who wants to be compensated fairly for your work.
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A big part of my process is to get into the personality of your brand—you can think about it as if I’m donning the hat of your brand and becoming its personality. My goal is to make sure that sales copy doesn’t actually sound like you want to shiver in second-hand embarrassment.
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The cost of my packages reflects my labour so that I am able to feel well-resourced during our project. I take on no more than 1-2 large copy projects at one time so that I can give each project the attention it deserves. As a result, each investment reflects the time and value of my work in order for me to be a working artist living under capitalism.
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After you reach out, please allow for ~48 hours to receive a response.
I HAVE SOME QUESTIONS…
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I HAVE SOME QUESTIONS…
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I HAVE SOME QUESTIONS… 🍒 I HAVE SOME QUESTIONS… 🍓
They say first impressions matter. So let’s dress your website to impress, yes?
where you can find me on the internet
For Snack-Sized Education. Style. Pasta Lover’s Club. Many photos of Murphy.
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