creative resources for your soft girl business era

Your Brand on Speed-Dial

Businesses donโ€™t sell, people do. One way to stop feeling like you have to constantly compete for business? Building a brand that brings *you* as much joy as your people. Consider this series your place to start building the foundations of who (yes, who) you brand is to build deeper connections with your audience (caution: may make running your biz way more fun).

A Beginnerโ€™s Guide to Sales Copy That Commands Attention

Writing attention-grabbing sales copy is a super skillโ€”but good news: itโ€™s something you can learn. Learn the must-have components I use every time I write copy to craft words that make people think, โ€œIs she reading my mind???โ€

How to Start: The Self-Led Workshop

The world needs your art, your POV, your vision for the world. But beginnings can feel daunting. Let this self-led workshop help you embrace the messy art of beginning so you can (finally) take inspired action on the idea you canโ€™t stop dreaming about.

Whatโ€™s Your Sign Brand Archetype?

For the person who loves magazine quizzes, learning new things, and could use some gentle guidance in the Brand Department.

Messy Desk Sesh: Copy Co-working

For the creative who needs someone to sit with them to do chores (same), loves a Pomodoro Timer, and has work they need to get done, like, yesterday.

where you can find me on the internet

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For Snack-Sized Education. Style. 4 pm Hobby Hour. Many photos of Murphy.

Newsletter

Join The Weekly Gossip Column for the inside scoop on how to write juicy copy, the latest from my saves folder, & a shopping haul of this weekโ€™s obsessions. Oh, and, of course, some personal stories about the messy chaos of being my own boss.