QUICK FIT CHECK!

Let’s make sure your offer looks damn good and sells even better

Meet Fit Check: the offer positioning workshop designed to turn your offer [course, digital product, membership, service] into THE thing your people don’t just want, but crave.

Illustration of a red boat neck tank top

SAY LESS, I WANT THIS!

You know the brands who drop a new offer and immediately you think, “I don’t even fully know what this is yet but I need it”?

(And at the same time, you secretly wish people felt this way about your offers, too)

👀 👀

You’ve got the vision, you’ve got the talent, but putting allll that into words feels next to impossible

THE PROBLEM?

And the default track in your head isn’t helping matters 😒 …

“Everything I write just sounds like everyone else”

“My copy doesn’t capture what happens when I work with someone”

““I don’t want to sound salesy, but now I just sound… forgettable”

“ugh why does theirs sound so much better?”

“… is it me!?”

Those little thought bubbles are making you think that your offer isn’t special enough. Or, worse, that your people ‘get’ your offer, they just don’t want it.

Allow me to pop those thought bubbles right now!!!

* pop pop pop *

📌

💭

📌

🪡

💭

I’m not gonna let you think those bad things on my watch! Especially because talking about yourself—let alone your precious ideas—is HARD.

As creatives, our creative work is part of us; every idea feels personal because it is. And when we have to talk about them, that can feel like standing on stage naked in front of a crowd of strangers asking them to care.

Society doesn’t value creativity like it should so the very act of putting your creativity out into the world is vulnerable, rebellious even.

Not to mention liiiiiitcherally everyone and their dog is trying to get noticed on the internet these days, making it easier to spend hours comparing yourself to others than just sharing one post you’re proud of.

So, like, yeah no wonder hyping yourself up feels next to impossible.

It’s not that you don’t have a cool offer (you do).

People just don’t know how cool it is (yet).

Confidence

You’ll start talking about your offers with next-level confidence instead of second-guessing yourself every other word.

Excitement

You’ll actually feel excited sharing your offer with your audience (hint: this gets others excited!)

Strategic Thinking

You’ll start to compile and think like a copywriter so you know your words are pulling their weight.

$$$$$

This shift in energy starts to have a snowball effect, opening the doors to more sales.

But when you know how to speak your dream client’s language, the only thought running through your mind will be, “OMG, this is actually working!”

GIMME GIMME

The thing standing between you and a higher conversion rate isn’t prettier visuals or more content. It’s knowing how to position style your offer in a way that moves people to act.

Good news: You’ve already got all the pieces. Now it’s just putting them together. ⤵️

MEET THE NEW GIRL IN TOWN

〰️

MEET THE NEW GIRL IN TOWN 〰️

Girl wearing a blue button-down with stripes taking a selfie in front of a mirror

Fit Check

The offer positioning exercise designed to make sure your offer looks hella good heading out the door (or shared on your website, in your IG bio, etc.).

GRAB FIT CHECK

THIS ISN'T YOUR TYPICAL FREEBIE

Girl wearing a white maxi dress, white tank top, brown hand bag, and holding a white paper coffee cup.

Fit Check isn’t designed to be prescriptive; this is an exercise designed to build trust in your decision-making and writing skills. To give you space to think like a copywriter and write like a creative.

Much like curating a wardrobe that feels like you, you’ll be honing your own personal taste, discernment, & consistency. And much like honing your personal style, building trust in how you want to express yourself takes practice. That’s why Fit Check is designed to give you the framework you can return to again and again to build that trust, articulate ~vibes~ into sellable words, and test what language resonates with your audience.

Photo of shoes displayed in a store. Walls are cream colour.

Girl in a blue striped button down with her arms crossed. One hand is holding sunglasses with hand poised on chin.

Whoever said writing copy isn’t fun clearly hasn’t spent time playing dress-up…

The key to a good ‘fit starts well before you look in the mirror. Take a peek below at the 4 main steps you’ll work through to make your offer covetable.

Cartoon red sleeveless tank top with black outline and white border.

Raid Your ‘Closet’

The first step is taking stock of what ya got. I introduce you to 4 different positioning angles to make your outfit offer pop. 😉

Pink shorts with a black and white waistband and button detail.

Try On

You’ve gathered all the pieces, now it’s time to try everything on and intuitively figure out what works. The best fits starts with a willingness to experiment, and the same goes for your copy.

Illustration of blue jeans with a button, zipper, and pockets.

Show Off

Drawing of red shorts with a black outline.

What’s the point of doing all that work if you don’t show it off? The point of the exercise is to be so delighted by your own mind that you can’t wait to show off your offer. Here, you’ll choose an angle to show off.

Debrief

Copy isn’t always easy to measure, but you can use the Debrief Step to measure what language got what result so you can decipher what’s resonating with your audience.

LET'S PLAY DRESS-UP

Here’s what you’ll walk away with when you snag Fit Check:

THE FIT CHECKLIST

4 rewritten, sexier WAYS to talk about your offer effortlessly (and a closetful of inspo)

A framework you can reuse again and again to finesse your sales copy

More self-confidence in your offer (and yourself)

And a low-key obsession with your own brain (game-changing, tbh!)

YOURS FOR $17 CAD

There’s nothing I love more than giving my opinion. Jks, sorta.

But for real, I know how hard it can be to see outside your brand. so if you’d benefit from a thought partner to keep you accountable and help you make sure your offer looks and feels good, add a Styling Session to your cart when you purchase Fit Check.

Value $179. Use code “EFFORTLESS” at checkout for $80 off.

Add on a Styling Session to get my 👀 on your offer

LOOKING FOR A LITTLE EXTRA 1:1 SUPPORT?

ADD A STYLING SESH

Icon of a beige T-shirt with a pixelated cursor pointing to it.

A woman with dark hair, wearing a white sleeveless top and blue jeans, is holding black sunglasses and looking at the camera with a playful expression, standing against a white wall.

When you have language that gets you excited about your offer, you won’t wanna shut up about it, which, in turn, gets your people excited, which validates your offer. WHICH … CAN LEAD TO HOT SALES. 🥵

Because if you’re not excited to talk about your offer, how do you expect anyone to be excited to buy it? But if you’re feeling a little “meh” about your offer, that’s where I come in!

Hi, I’m Taylor! A copywriter and brand messaging strategist stylist. Also known as:

Murphy’s Mom. Material Girl, definitely. Aspiring Sewist. Tiny Purse Enthusiast.

So many of my clients come to me asking the question, “how do I make my offer sound cool?”

And, you know what? Fair. There’s so much out there now that it’s easy to feel like your offer is going to get lost in the pile (like my black v-neck top on my ‘clothes chair’ IYKYK).

But it’s not just cool language that makes an offer covetable. It’s also the confidence you bring to the table.

So I created Fit Check to help you with both.

LET’S STYLE YOUR OFFER

MEET YOUR STYLIST

I feel so crystal clear on my brand, my brand messaging, my tone, my voice, etc. Not only is it sooooooo much easier for me to show up in my brand but I'm actually so excited to do so and having so much fun!!!! My brand is very much an extension of me as a person and so going through this process felt like far more than just a project for my business. I felt like the process of sharing so much of myself and then having you create something that mirrored all of it back to me so beautifully changed the way I see myself and my relationship with my identity. I feel so much more confident in myself and my brand and I feel like this process healed a lot of my identity struggles.
BROOKE AT EMBODY CREATIVE CO.
“I feel like throughout this process with you, I've slowly become comfortable with putting words on the page. I feel a sense of surety and safety with my brand that I've literally neverrrr felt before. Watching my copy, the ideas I'd shared with Taylor, evolve through the days and weeks was so magical. For me, the copy Taylor wrote wasn’t just about words on a page; it shifted the way I show up, how I connect with my people, and what I’m willing to put out into the world. If you're looking to create something that feels authentic, meaningful, and makes real impact—Taylor’s your girlll. The compliments I’ve gotten from my most recent launch have been unreal. People are deeply connecting with our messaging in ways I never expected. And I know that’s 100% because of the work Taylor did for me.
SYDNEY AT STUDIO MYNDE
Taylor’s approach to copywriting and marketing is like a breath of fresh air amongst the chaos and noise the marketing world often feels like. I am now so excited to talk about my offer knowing exactly how I want to convey my messaging to people. Taylor is the real deal and if you are thinking of working with her in any capacity, RUN don’t walk!!
CAITLIN of CONSCIOUSLY CAIT
Working with Taylor really helped me step into a new era of my business. After years of developing my brand and writing my own copy, Taylor came in with incredible and creative ideas that really helped me form how I want to present myself online and as a brand. Her perspective and talent is priceless - I've felt seen, understood and appreciated every step of the way. I can't recommend her enough! The specific flavor of magic you bring is just chef's kiss.
DANIELA AT LUNARIA DESIGN STUDIO
I had the most amazing experience working with Taylor! We went from strangers to friends in just a few hours - not kidding, we message every day now. She made getting to know me, and my brand effortless. I was blown away at her ability to see what I was trying to say between everything I was actually saying, and distill it down to the essence of what I didn’t even realize I wanted. Everything she wrote for me feels like me - but better!
CARLI at GATHER FILMS

SOLD!! I WANT IT!!

Pick which order you want to add to cart:

ORDER 01:

Fit Check 👢

The offer positioning exercise to make sure your offer looks good heading out the door.

What’s included:

Notion Guide

4 different ways to position your offer

A framework to inspire & guide you

$17 CAD

investment:

A black barcode with vertical lines of varying widths.

ORDER 02:

Fit Styling Session 👡

The offer positioning exercise & styling session for the person who wants 1:1 support.

What’s included:

Everything in Fit Check, plus:

1:1 session with me to for personalized feedback on your offer copy (value: $179 CAD)

investment:

$196 $116 CAD

Barcode with vertical black and white stripes.

DO A 'FIT CHECK'

Get a 1:1 styling session heavily discounted with code “EFFORTLESS”

where you can find me on the internet

Instagram

For Snack-Sized Education. Style. Pasta Lover’s Club. Many photos of Murphy.

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