CATCH THE REPLAY OF OP-ED!
You're not a bad writer. You're just playing it safe.
Channel your inner magazine columnist to make writing juicy sales copy so much easier(and a hell of a lot more fun).
You're 17 drafts deep trying to talk about your offer and you start thinking, “What I am even trying to say??” The longer you think about it, the more confused you get because you don't know how to articulate why your offer is so darn cool. Frustrating, right?
Your copy sounds a little stiff, generic, kinda boring.
Meanwhile, you’re anything but.
So what gives? ⤵️
I know you’ve got a glorious idea (or 100!!) knocking around in that head of yours juuust waiting to burst out. But ideas are slippery little things that sometimes take time to coax out into a tangible form, let alone be something people want to opt into.
OP-ED is the starting point to get people to care about your offer. Over the course of 3 days, you’ll tease out your opinion, zhuzh your thesis, and draft an op-ed so you never have to start from a blank page.
Good news: It’s not you (promise).
On Day 1, we’ll deep into the “why” behind your offer to really get at what you’re trying to say (which has a direct relationship to what captures people’s attention).
Day 1: Opinion Exploration
Day 2: Drafting Your Op-Ed
Day 2 is all about shaping the opinion you have into a thesis that feels like a North Star for your offer, one that can help you write all other copy for that offer. You’ll also get to channel your inner magazine columnist to write a mock-up OP-ED to remind you of your “why.”
Day 3: Creative Application
Day 3 we’ll wrap up by putting together phrasing that can help support your thesis, as well as walk through examples of what applying your thesis could look like to different content forms (namely, posts, emails, your sales page).
When you have an op-ed to return to again and again, everything else feels so much easier to write—like that next social post, email, or sales page you’ve been procrastinating on.
Not to mention…
You’ll start to build the muscle to talk about your offer without a sweat
You’ll start to advocate for the value of what you do
You’ll start to build self-trust in your offer
People will be able to feel a shift in your energy
3 days to turn “I never know what to say” into a two-page op-ed reminding you why someone should care
Section Styles chat
Learning how to communicate the value of what you offer is your biggest asset, especially now.
Hi! I’m Taylor. I can’t say I have any cute nicknames—actually I have one but that’s a story for another time. You might also know me on and beyond the web as:
Murphy’s Mom. Shakespeare Nerd. Preview Text Enthusiast. Aspiring Crocheter. Poetic Writer.
Despite feeling fulfilled in my work, I spent the second half of last year burnt out and energetically depleted from having to ‘sell’ myself on discovery calls. The most important lesson I’ve learned is this:
Being able to find the words to talk ~passionately~ about your (art)work helps you to:
1). advocate for the value of your work
2). call in the right people to your offers
3). get paid fairly as a working creative
But if you feel all sorts of overwhelmed at the thought of where to start, I got ya.
where you can find me on the internet
For Snack-Sized Education. Style. Pasta Lover’s Club. Many photos of Murphy.
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